Or rather – Why they don’t
It’s mainly because most of the time we’ve got it wrong.
- Why are Apple so successful
- Why did the Wright brothers beat the competition for man-powered flight?
- Why did a quarter of a million people turn up to Martin Luther King’s speech?
- Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price.
There’s one simple explanation. See it here
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