This?

Or this?

Or both?

Well for a start Adventure Travel is popular. According to Google around 165,000 people search for it every month. It’s not in the same league as Tours with 45 million searches per month but there’s enough interest in it to find out what it is.

Like most things it means different things to different people so here at traveljunkies we split Adventure Travel into two categories to make things easier. At least we think so.

The first category we call Adventure Travel rather than just organised holidays, after all, who wants to be seen as being “organised”.
These are vacations “organised” for you where you have to do little more than just pay for it and turn up.
Everything else is done for you but you may have to expend some energy  to make the most of it.
Typical Adventure Travel includes packaged tours, cruises, safaris, train journeys, coach tours, theme holidays etc and these can be arranged by tour operators, holiday companies, tourist offices, hotels and individual independent business owners.
This type of Adventure Travel will often appeal to families, groups, first timers and people who just want a relaxing holiday to get away from it all.

The second category we call Active Holidays and these are where you have to get off your bum and do things.
In this category are activities such as water sports, snow sports, trekking, cycling, climbing, exploring etc. plus any of the activities above where you have to put in the effort rather than having it done for you.
A tour where you walk rather than ride is a good example.

Now there will always be overlaps of the two and people will have different views so have we got it about right?

Does the way we separate the two types of Adventure Travel help you, the customers, to find what you’re looking for, and you, business owners to decide where best to advertise?.

Tell us what you think. and please share with your friends and colleagues.

~~~~~~~~~~~~~~~~~~~~

Cliff Chapman
www.traveljunkies.com
New places to go, good value accommodation, great activities and exciting things to do.
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