Your prospects.
I’m pretty sure you have a good grasp of your business numbers, especially the important ones.
But do you know where your customers originally came from and how they found you?
They may say they found you from a Google search, or a blog post, or an advertisement but few will remember if they originally found your website from your free advert in Traveljunkies.
And with so much to choose from, they could easily forget which advert they actually clicked on.
We track all the visitors to our website and we count every one who clicks through to our customer’s websites, so we know how many we have referred to your website.
In the whole scheme of things it won’t be anywhere near the millions of casual clicks that fly across the Internet every minute but the big difference is that our visitors know and trust our recommendations and are happy to check you out.
A referral from Traveljunkies carries a lot of weight.
And even better than other search engines, a search for any word in your free advert (freead) will always find you. Remember that the content of your freead including your important tagline, determines who gets found.
But this is only half the story
From your side, where you send your visitors is important for your marketing and building a relationship with your prospective customer. A Landing Page designed for your visitors can be critical if your Home Page is designed for selling.
Studies have shown that only 3% of prospects are ready to buy now, so there’s around 97% who have shown an interest in what you offer and are potential customers for the future.
You will have heard advice on building your list so are you collecting their information for your future marketing?
Looking ahead, with the growing use and capabilities of Artificial Intelligence (AI), it’s hard to anticipate how things will develop so we should all expect a lot more changes.
Together with the effects of climate change and the increasing focus on sustainability, this makes the future of travel interesting and exciting for small businesses.
If you have any more ideas you would like to share with us, please don’t hesitate.
We are always on the lookout for ways we can help small adventure, travel and hospitality businesses.
With our very best wishes.
Cliff & the Traveljunkies Team
PS. In the year end report to our subscribers we will report how many click throughs from our website we have recorded, none of which has cost them anything.
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