TIP #6 – If it’s not working, stop doing it.

When did you last check how effective your advertising is working for you?

It almost goes without saying that today’s marketing has to be online.

That’s not to say there’s isn’t a place for traditional advertising such as newspapers, magazines, television and radio commercials, outdoor advertising or direct mail, but more and more people are relying on Facebook, Twitter, Blogs and Internet searches to find the information they’re looking for.

And it’s no longer good enough to put up a website and hope people will find it. Search Engines might find you if you have an active site that you regularly update with new content, but if your site rarely changes you can’t rely on searches finding it, you must actively promote it.

In my previous tips I’ve focussed on Facebook and without a doubt that’s one of the places to start, not least because it’s free. And the same goes for Twitter.

So what should you be doing?

See our 4 Top Tips To Make Your Adverts Work.

Cliff
www.traveljunkies.com

PS . . .   And remember – always post your business comments from your Fan Page, not your Profile.

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