Many small businesses think marketing and selling are the same, but they’re not. Selling is about closing a deal, while marketing is about creating demand, building relationships, and setting the stage for future sales.

1. Marketing vs. Selling
Selling happens when a customer is ready to buy. Marketing, on the other hand, happens before that. It’s what attracts people to your business, educates them, and makes them trust you—so when they’re ready, they choose you.

2. Marketing Builds Relationships
People don’t buy from businesses they don’t know. Marketing helps you connect with potential customers long before they need your product or service. Whether through social media, content, or branding, good marketing makes people feel familiar with and loyal to your business.

3. Marketing is Pre-Selling
When done right, marketing answers questions, solves problems, and creates desire before a customer even considers buying. By the time they reach out, they’re already convinced you’re the right choice.

Marketing isn’t just an expense—it’s an investment in your business’s future. The more effort you put into building trust and relationships, the easier selling becomes.

Get started here – it’s free

#traveljunkies  #marketing  #freeads