Some of you use your Blog like a journal or a diary or a newsletter where you post about your travels, and other things, to pass on or exchange information.
Others use it to market or promote something. Blogging is a great way to help market or promote yourself or your business, product, or service. This means you can sell something online through your blog as well as using it for informative purposes.
These two distinctions determine whether your Blog is a hobby or a business.
Here are a few rules about using your Blog for business purposes.
The Rules Of Business or more accurately The Facts Of Business
- You’re in business to make money. If you’re not, you’ve got a hobby not a business.
- That means having customers.
- You will have a website or a blog. Actually they’re the same thing.
- Your website must be found. It’s completely useless if nobody sees it.
- That means getting traffic to your site.
- Your website must contain the words and phrases people search for.
- One of the most effective way of doing this is by using hashtags #.
And of course there are other things you’ll see everywhere such as “You must have a list” and “Response time must be within 3 seconds” and “Search Engine Optimisation (SEO)” etc. etc.
What Does This Tell You?
First and foremost, your blog or website must be found, because that’s where it all starts.
This means three things:
- It must be relevant for your target audience
- It must contain the words and phrases people search for
- You must advertise and promote it in some way
The first two are down to you. Make sure you have a clear view of who your target audience is and that what you post is relevant to them. Aim to provide help, address and solve problems, save time or save money.
- The third can be a little more difficult especially if you have tight budget.
- Post on Social Media, especially on Facebook and Instagram
- Post on other peoples’s blogs.
- Comment on other peoples blogs.
- Join groups & forums
- Pay to advertise on Social Media and Google.
But first get a free advert in the popular Traveljunkies website. It’s been going since 2002 and is completely free.
More about this here https://www.traveljunkies.com/free
Cliff Chapman
Traveljunkies
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