Not just your customer list … but all your other lists.

“What lists?” you might ask? “I don’t have any other lists”

Don’t you? Think about it!

First of all, what do you do with your customer list?

Do you send them a newsletter? How often? What do you say?

Are you trying to sell them more of what they’ve already bought?

Or are you helping them in some other way?

And what about your other lists?

Oh yes, your other lists!

Have you got a list of them somewhere?

“I DON’T HAVE ANY LISTS!” you shout!

Think about it. 

Here’s a few for starters ….

Your family
Your friends
Your neighbours
Friends of friends
Your prospects
Your enquirers
Your suppliers
Your advertisers
Your competitors
Your networks
Your groups
Your organisations
Your clubs
Your local shops
Your local businesses
Your local publications
Your trade publications
Your local telephone directory
Your local schools & university
Your Chamber of Commerce
Your local Government
Your Facebook friends
Your Twitter followers
Your LinkedIn contacts
Other people’s lists
The list here in traveljunkies
The junk mail you get
The business cards you’ve collected
And what about the reps that call on you, they’re a great list.
And how could you forget the Internet?

So you do have some lists don’t you?

(If not – go and get some)

Cliff
traveljunkies

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