Category Archives: Marketing

How Google’s Change Affects Your Website?

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Google changes it’s search algorithm.

mobile-friendly-google Copyblogger

This was posted on 25 February 2015

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

That date is important, but so is the word in bold.
In plain English: “You better pay attention.”

What does it mean to you?

The highly respected Copyblogger has put together a summary of what Google’s change is likely to mean to businesses.

I strongly recommend you read it to see how it could affect you.

Read it here – http://www.copyblogger.com/google-mobile-friendly/ 

Cliff Chapman
traveljunkies

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Beware And Be Careful About This …

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We have been getting an increasing number of requests to remove adverts in traveljunkies and we’re not alone. These are often emails with businesslike names claiming to be webmasters and using Gmail, AOL or similar general use email addresses.

The most frequently given reason is that Google are penalising companies that advertise referring to Google’s backlink policy and the effect on Search Engine Optimisation.

Whereas this my be a genuine concern for some businesses it isn’t the case for the majority who use respectable and responsible advertising.
If it were, advertising as we know it would soon disappear.

I’m writing this to alert you to the unscrupulous and possibly illegal actions perpetrated by businesses attempting to impact their competitors and by hackers and scammers being disruptive and destructive.

We recently received an email requesting the removal of a free advert for a backpackers in Australia. When we checked with the company they had not sent the email.

At traveljunkies we have been promoting small businesses with free and paid adverts for 12 years and we only accept requests from authorised representatives of genuine businesses, and we check the website of every request to ensure they are who they say they are.

Therefore we do not accept any request to remove an advert unless it comes directly from the company who placed it and only when sent from the company’s email address, or with the explicit approval of the company if the request comes from an agency or affiliate claiming to represent the company.

As we have no way of checking the validity of every request to delete an advert, I’m sure you will understand why we enforce this rule.

And if you place adverts on your website, free or paid, I recommend you do the same when you receive requests to remove them.

Cliff Chapman
traveljunkies

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The Right Advert In The Right Place At The Right Time = Effective Advertising.

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Hi there … this is Cliff and I’d like to tell you how we can help promote your travel, tourism or activities business.

In traveljunkies, we have around 20,000 visitors and more than 50,000 page views every month and we count when someone clicks on a link to take them to a client’s website.

These visitors aren’t casual browsers but are specifically searching for holidays, activities, accommodation and other travel & tourism information. They have gone beyond casual browsing and are hot prospects for our clients.

Many of our clients have a free listing which entitles them to a 15 word description containing keywords to help visitors find their advert.

Oh yes!  traveljunkies is a search engine that works very much like Google, so the more relevant keywords an advert contains, the more likely it is to be found.

But how far do people go to find what they are looking for?
Like a Google search, if an advert is not near the top of the page the chances of it being found reduces considerably.

Q:  Why has this advert had 4214 referrals?

A: No, it’s not because it links to our website, it’s because it appears at the top of the page, above all the free listings, and as it contains the words people search for, it’s found every time any word in it is searched.

And having a picture in the advert definitely helps. (“a picture says a thousand words”).

Q:  What does your advert like this cost?

A:  We will create it for free and charge just US$97 to run the advert for a year in traveljunkies.

We have more than 10 years experience creating adverts and a keyword rich advert for your business that will appear at the top of the page and produce a huge increase in visitors to your website.

So, if you want to grow the traffic to your website you can get started here.

With very best wishes

Cliff Chapman
traveljunkies.

PS1.   Just to remind you, traveljunkies attracts 20,000 visitors and has more than 50,000 page views every month.

PS2.   Since I wrote this a few weeks ago we have referred another 279 visitors to our website.

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