Category Archives: Marketing

Traveljunkies, What Happened?

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It’s great to have the original version of Traveljunkies back and and we’re working hard to get it bang up to date.
You’ve told us you like Traveljunkies because it’s easy to use to find stuff without getting the millions of pages Google generously gives you.
In fact, one of our favourite slogans is Traveljunkies Works When Google Doesn’t.

Google is great if you’re big enough to be on Page 1 or 2 or 3.
But what if you’re not? And how do your customers find you with a simple search.
Google shows 9 Billion results for Travel

So what can you find in Traveljunkies? Try it. Search for any travel keyword and see what turns up

What happened and why have we been out of touch? 

Just before the pandemic hit, we decided to update Traveljunkies to get ready for the huge explosion of new stuff like Artificial Intelligence (AI), and we chose a reputable company to help us.

This is when the trouble started.

Instead of doing what we instructed, our new partner’s Account Manager decided to create a completely new website. She didn’t tell us and the first we knew was when it was presented.
It looked ok and we were assured it was what we needed to go forward.
After all, I was paying for our new partner’s help and advice.

Months later and after many changes, we found the new website was for travel agents and not suitable for us.
And because they failed to correctly load more than 2000 customers it was useless.

The story still isn’t finished but the good news is we’re back on track referring travellers to our customers websites.
Throughout this ordeal, we stayed on Google Page 1 and on most other search engines, so we’re still easy to find.

Just search Google for Traveljunkies.

Cliff Chapman
Traveljunkies

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Stand Out & Get Found

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Getting found isn’t difficult.

It isn’t hard to find something if you search for the right keywords.
So why is it you sometimes can’t find what you’re looking for?

This happens when whoever wrote what you’re looking for didn’t include the keywords you would use. And it happens a lot.
Take the word travel. A Google search for travel finds 9.6 Billion results.
Not much use is it?

In Traveljunkies we think we’ve overcome the problem of not being found and it’s quite simple, but for it to work for you, it’s when you write an advert.

In your advert use relevant words that describe what you offer. Use your Tagline and create a unique keyword or code.

It works in Traveljunkies because every word is a keyword in Premium Adverts.
So when someone searches for a word, or even a part of a word that’s in your advert, you will be found even when they aren’t looking for you.
And it works the other way. You’ll be surprised at what interesting things you’ll find.

This unique search method is what makes Traveljunkies different and helps people find you because it stands out. It used to be called your USP.

But a word of warning.
Don’t stuff your advert with irrelevant words and lots of tags. People will recognise what you’re doing and you’ll be seen as a spammer.

Free Advert

Start with a free advert (also called a listing) to see how it works and decide if it’s for you.  It only takes 5 minutes and your free listing will be displayed 24/7 in Traveljunkies.com without you having to do anything more.

This isn’t a one-month free trial at the end of which you get charged.
It’s completely free for as long as you want.
Only when you’re completely happy and you want to grow should you think about buying a Premium Advert.

So pop over to www.traveljunkies.com and get your free advert now.

Cliff Chapman
Traveljunkies 

Get found with your free advert in Traveljunkies

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2024 Outlook For Small Businesses

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The latest economic predictions for 2024 and their impact on small businesses

Thanks to www.ukbusinessforums.co.uk/

After a difficult  2023 and an election coming this year, small business owners across the country are preparing for another challenging year.

There’s no doubt that small businesses are still recovering from the impacts of Covid-19, Brexit and political trouble in the Middle East, but recent improvements in consumer confidence indicate that it’s not all doom and gloom, and many entrepreneurs are utilising the latest business indicators which show increasing growth and prosperity.

So, as uncertainty sets in and labour market and consumer spending challenges continue, what impact will the changing economy have on small enterprises in 2024? And how can you adapt to them?

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>>>  To help your marketing with free advertising for small travel businesses, go to www.traveljunkies.com

Cliff Chapman
Traveljunkies
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Welcome to Traveljunkies

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Welcome to our newest clients in Traveljunkies

December 2023

Writes of Passage Retreats – Katoomba, Australia
Oasis Eco Camp Lake Elementaita – Kenya, Nakuru county, Lake Elementaita
Cheap Rwanda Safaris – God Is Able Building, Airport Road, Rwanda.
MACCOP – Nairobi, Kenya
Fethiye Tours – Fethiye, Turkey
Yakky Tours – Kathmandu, Nepal
Leisure Travel Holidays Tanzania – Moshi, Tanzania
Peru for Travel – Peru, Cusco & Machu Picchu
Traveling In Morocco Tours – Casablanca, Morocco
Delight Rose Safaris – Nairobi Kenya
Resplendent Ceylon – Sri Lanka
Encalm – India
Africa Safari Tours – Kampala
True Uganda safaris – Kampala
Alphadean Tours and Safaris – Nairobi
Thompson Gazelle Safaris – Kenya
Kili Tanzanita Caminos – Kilimanjaro
Travel & Culture Services – Karachi, Pakistan
Kilimanjaro Safari Holidays Trips – Moshi, Tanzania

View these here

Cliff  & the Traveljunkies Team
www.traveljunkies.com

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New Year

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It’s that time of the year – again.

Have you noticed how the big companies are fighting for your money? Of course you have.

Before Christmas they were bombarding us with ads for perfume, jewellery, toys and booze and now they’ve switched to selling beds, sofas and all kinds of furniture we neither want nor need.
But it won’t be long before travel companies free up their huge advertising budgets and go hunting for our vacation dollars.

So where does that leave the small businesses who can’t compete with the big companies?

Now’s the time to up your game and the first rule is don’t fight the big boys because you you can’t afford to. Let them fight each other to attract the hoards of families dreaming about their package holidays. Actually there’s little to choose between them other than price.

As you’ve probably worked out your marketing strategy you have a pretty good idea where to spend your modest advertising budget.
You may be using the growing list of aggregators like Booking.com, Expedia, Tripadvisor etc to provide you with customers.
There are benefits of doing this of course, but there are also some downsides, but that’s for another time.

At this time of the year you’re competing with millions of small businesses around the world all chasing their 2024 customers, so you need to stand out to get found.

You’ve already done the hard work.

You’ve created your website and your blog and like most of your competitors you’ve been working to grow your social media presence.

So what more can you do?

There’s a great saying that top marketers have been using for years.
Top of mind mind means tip of tongue.
And one of the most effective ways of getting attention is by getting referrals from friends, your customers and other businesses.

This is what we do at Traveljunkies.

Big companies rely on getting as many punters as possible crowded into aeroplanes and bulging hotels and resorts. But our visitors know they will find something different. We don’t advertise big companies, we only promote small businesses like yours.

And unlike most casual searchers in Google who only scan the first few pages, the prospects we refer to our clients are already looking to buy.

Not got a free advert?

If you aren’t already listed, hop over to www.traveljunkies.com and get listed.
It’s simple to do, takes just 5 minutes and is completely free for as long as you want.

So as we say goodbye to the old year and look forward to the new one we’d like to wish all our clients, and all our new ones, a healthy and prosperous 2024.

Happy New Year

Cliff and the Traveljunkies team.
www.traveljunkies.com

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How To Get Onto Google Page 1

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Google, Bing, Yahoo and most other big search engines do an excellent job helping you find what you’re looking for, but they are the kiss of death for lots of small businesses.
The goal of most companies, big and small, is to get a good Google ranking that pushes them up the search engines pages, hopefully to eventually get onto page 1.

Getting onto page 1 isn’t too difficult if you have unique or popular products and a huge advertising budget, but how does a small business with budget of £1000 per year get any better than page 17.
Quite simply, most of them don’t.
So how do you get round this? There is a way if your small company is in the travel industry. It’s by using the help of a small company called Traveljunkies.

Traveljunkies is not only on page 1 on Google, it’s on page 1 of just about every other search engine for it’s popular adventure travel directory.
So the smart small travel companies are getting themselves listed in Traveljunkies.
But how much of their £1000 travel budget is this going to cost?
The answer is nothing.

So if you own or manage a small business in the travel industry, jump over to www.traveljunkies.com and get yourself listed.
It’s free.

 

 

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Do You Have A Tagline?

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What do these make you think about?

  •  “Just Do it”
  • “Think Different”
  •  “Because you’re worth it”
  • “It’s finger lickin’ good”
  • “Open Happiness”
  •  “I’m lovin’ it”
  • “Diamonds are forever”

You’ll notice that many of the slogans above have a few things in common (that you can use as inspiration for your business):

How to choose a slogan for your business

  • Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
  • Different — Different is better than better. Stay away from the “We’re the Uber for ______” or a similar comparison to an existing business.
  • Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
  • Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
  • Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.

Thanks to Rachel Burns at Active Campaign for her ideas

PS.  Business owners in the adventure, travel and hospitality sectors, get your Free Advert  here
#marketing #sales #marketingstrategies #Traveljunkies

 

 

 

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Market Your Business Like Seth Godin

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7 Ways to Market Your Business Like Seth Godin (Without Spending Thousands)

Molly Lye

Thanks to Molly Lye

Seth Godin – The greatest marketer of the 21st Century:

I’ve spent 50+ hours studying his books, podcasts, blog, and videos.

Here’s 7 of his best ideas to help you market your business and sell through the roof:

1. Marketing isn’t about selling.

Marketing is about creating change.

Change in your customers, your team, and yourself.

Marketing is about creating meaning and telling stories.

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

2. The goal of marketing is to be seen, heard, and remembered.

The goal isn’t to sell someone on your product or service.

It’s to be seen, heard, and remembered.

If you can do that, the sales will come as a result.

Spread the word.

3. Be specific.

The more specific your message, the more people it will resonate with.

You can’t please everyone, so don’t try.

Design and build in a way that a few people will particularly benefit from and care about.

4. Be generous.

Give more than you ask for.

Show up — regularly, consistently, and generously, for years and years.

Be generous with your time, your knowledge, and your resources.

It will come back to you tenfold.

5. Embrace failure.

If you’re not failing, you’re not trying hard enough.

Failure is a part of the process.

Embrace it, learn from it, and use it to become better.

6. Be remarkable.

Stand out from the crowd.

If you’re doing what everyone else is doing, you’re not going to get noticed.

Be remarkable in everything you do, and people will take notice.

7. Be passionate.

If you’re not passionate about what you’re selling, no one else will be either.

Passion is contagious.

If you love what you do, it will shine through in your marketing.

These 7 lessons from Seth Godin have helped me become a better marketer.

I hope they help you too.

PS.  Business owners in the adventure, travel and hospitality sectors, get your Free Advert  here
#marketing #sales #salesfunnels #SethGodin #marketingstrategies #Traveljunkies
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Promote Your Travel Blog For Free

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Hi There Travel Bloggers And Welcome To Traveljunkies.
You’ve done the hard part getting your blog going so what’s next?

As top marketer Russell Brunson of DotCom Secrets says, “Do It Once Then Market Like Mad”

The only problem is advertising is expensive. But it doesn’t have to be, in fact, it can be free.

Since 2002 we’ve been promoting small travel businesses for free and two years ago we included a section for Travel Bloggers, but we didn’t publicise it for fear of getting overwhelmed.
So you can now list your Travel Business Blog for free in our Adventure Travel Directory.
It costs nothing and your entry remains as long as you wish.

Enter your details here and we will add you to the Traveljunkies Adventure Travel Directory for free, within a few days.

Welcome aboard.

Cliff Chapman
www.traveljunkies.com

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