Category Archives: Business

In Business? – Then Use Your Lists

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Not just your customer list … but all your other lists.

“What lists?” you might ask? “I don’t have any other lists”

Don’t you? Think about it!

First of all, what do you do with your customer list?

Do you send them a newsletter? How often? What do you say?

Are you trying to sell them more of what they’ve already bought?

Or are you helping them in some other way?

And what about your other lists?

Oh yes, your other lists!

Have you got a list of them somewhere?

“I DON’T HAVE ANY LISTS!” you shout!

Think about it. 

Here’s a few for starters ….

Your family
Your friends
Your neighbours
Friends of friends
Your prospects
Your enquirers
Your suppliers
Your advertisers
Your competitors
Your networks
Your groups
Your organisations
Your clubs
Your local shops
Your local businesses
Your local publications
Your trade publications
Your local telephone directory
Your local schools & university
Your Chamber of Commerce
Your local Government
Your Facebook friends
Your Twitter followers
Your LinkedIn contacts
Other people’s lists
The list here in traveljunkies
The junk mail you get
The business cards you’ve collected
And what about the reps that call on you, they’re a great list.
And how could you forget the Internet?

So you do have some lists don’t you?

(If not – go and get some)

Cliff
traveljunkies

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4 Tips To Make Your Adverts Work.

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Advertising

1.  Advertise your website, not your services or products. 

If the purpose of your advert is to attract visitors to your website then advertise your website, not your services or products.
Your website should do your selling so don’t make the mistake of making your advertising a mini version of your website.

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist. So in all your advertising, promote your website.

So remember the rule “Advertise Your Website, Not Your Services or Products.“  

2.  Attract more visitors. Include a wide range of keywords and key phrases in your adverts.

As well as the keywords you use for your own business, think wider and include key words and phrases people might use when they aren’t specifically looking for you.

For example, if you provide accommodation, include words for nearby attractions and activities. People searching for scuba diving, whitewater rafting, skydiving, sailing, etc. will often need somewhere to stay and with those kind of keywords in your adverts, people will find you.    

3.  Be friendly, helpful and approachable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly, and aren’t designed to make life easy. Always include your name and contact details in your advert.

if you send emails to your prospects and customers, keep them short and to the point as more and more people are reading their emails on mobile devices, and make sure your contact details easy to find.

4.  Use Social Media to promote your business – it’s free.

Always include links to your social media sites Facebook, Twitter and Linkedin in your advertising and emails. These three cover the widest range of prospects

Limit it to three. More than three could look like your spamming.

And don’t forget your Blog. Treat it like another website, which it is.
Promote your Blog in the same way you advertise your website. Then use your Blog to promote your business website.

One more tip …

If your advertising isn’t working, stop doing it. Do something else.

You run your business to make money. The most important thing you must do is decide where and how to advertise to get the best value for your money.

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Beware And Be Careful About This …

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We have been getting an increasing number of requests to remove adverts in traveljunkies and we’re not alone. These are often emails with businesslike names claiming to be webmasters and using Gmail, AOL or similar general use email addresses.

The most frequently given reason is that Google are penalising companies that advertise referring to Google’s backlink policy and the effect on Search Engine Optimisation.

Whereas this my be a genuine concern for some businesses it isn’t the case for the majority who use respectable and responsible advertising.
If it were, advertising as we know it would soon disappear.

I’m writing this to alert you to the unscrupulous and possibly illegal actions perpetrated by businesses attempting to impact their competitors and by hackers and scammers being disruptive and destructive.

We recently received an email requesting the removal of a free advert for a backpackers in Australia. When we checked with the company they had not sent the email.

At traveljunkies we have been promoting small businesses with free and paid adverts for 12 years and we only accept requests from authorised representatives of genuine businesses, and we check the website of every request to ensure they are who they say they are.

Therefore we do not accept any request to remove an advert unless it comes directly from the company who placed it and only when sent from the company’s email address, or with the explicit approval of the company if the request comes from an agency or affiliate claiming to represent the company.

As we have no way of checking the validity of every request to delete an advert, I’m sure you will understand why we enforce this rule.

And if you place adverts on your website, free or paid, I recommend you do the same when you receive requests to remove them.

Cliff Chapman
traveljunkies

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The Right Advert In The Right Place At The Right Time = Effective Advertising.

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(Please share with your friends and business contacts if you find this useful)

Hi there … this is Cliff and I’d like to tell you how we can help promote your travel, tourism or activities business.

In traveljunkies, we have around 20,000 visitors and more than 50,000 page views every month and we count when someone clicks on a link to take them to a client’s website.

These visitors aren’t casual browsers but are specifically searching for holidays, activities, accommodation and other travel & tourism information. They have gone beyond casual browsing and are hot prospects for our clients.

Many of our clients have a free listing which entitles them to a 15 word description containing keywords to help visitors find their advert.

Oh yes!  traveljunkies is a search engine that works very much like Google, so the more relevant keywords an advert contains, the more likely it is to be found.

But how far do people go to find what they are looking for?
Like a Google search, if an advert is not near the top of the page the chances of it being found reduces considerably.

Q:  Why has this advert had 4214 referrals?

A: No, it’s not because it links to our website, it’s because it appears at the top of the page, above all the free listings, and as it contains the words people search for, it’s found every time any word in it is searched.

And having a picture in the advert definitely helps. (“a picture says a thousand words”).

Q:  What does your advert like this cost?

A:  We will create it for free and charge just US$97 to run the advert for a year in traveljunkies.

We have more than 10 years experience creating adverts and a keyword rich advert for your business that will appear at the top of the page and produce a huge increase in visitors to your website.

So, if you want to grow the traffic to your website you can get started here.

With very best wishes

Cliff Chapman
traveljunkies.

PS1.   Just to remind you, traveljunkies attracts 20,000 visitors and has more than 50,000 page views every month.

PS2.   Since I wrote this a few weeks ago we have referred another 279 visitors to our website.

(Please share with your friends and business contacts if you find this useful)

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Is Social Media Right For Your Business?

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As Jim Rohn would say – “Of Course”

Please share with your friends and colleagues

Many business owners, especially those who have had their  business for some time and are used to working in established and traditional ways, are asking the question … “ Is Social Media Right For My Business?”
Without a doubt, the answer is “Yes!”
And the reason is, that’s where your customers are heading, now and in the future.
Forget what you’re used to doing, what you’ve always done. Don’t think because you’ve got a website, that’s all you need. The rate of change is faster than ever.

read more …

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