Category Archives: Advertising

Scuba Diving in the Philippines

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Situated in beautiful Puerto Galera, one of the world’s premier scuba diving resort destinations, Action Divers offers the very best in world-class Philippines scuba diving and water sports including snorkelling, kayaking, sailing and windsurfing, plus trekking and golf nearby.

With dozens of sites suitable for all levels within a 15 minute boat trip from our dive shop on Small La Laguna Beachyou’ll find hard and soft corals and an abundance of macro marine life, a paradise for serious photographers!

And for somewhere to stay, the Punta Galera and Out of the Blue Resorts provide a wide range of accommodation for all budgets.

We are a PADI 5 Star Resort established in 1993 providing the highest standards of personalized service, uncompromising safety and exceptional value.

Action Divers PADI 5 Star Dive Resort, Puerto Galera, Philippines
https://www.actiondivers.com/

So visit our site or call us on +63.43.287.3320 and enjoy the most personalized and friendly service in Puerto Galera.

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Sustainable Travel – Responsible Adventure & Trekking – (Links to Moving Mountains Charity and Sustainability Leaders Project).

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As followers of Traveljunkies will know, in our small way we help small travel and tourism businesses to grow or even start building their business by including them in our Traveljunkies Directory.
We do this without any charge to give them the visibility small businesses need and to enable them to appreciate the benefits of becoming one of our customers which in turn enables us to continue to help other small businesses.
Find out more here.

So it’s especially pleasing when we meet people who passionately believe that helping others is a great way to spread the word about ethical and sustainable travel and tourism which benefits us all.

Gavin Bate and Sasha Lebedev


One such person is Gavin Bate (on the left with Sasha Lebedev)) an award winning adventurer and mountaineer who in 1991 set up the charity Moving Mountains which funds Children’s Homes, Rescue Centres and Schools in Kenya and Tanzania, and Medical Centres and Medical Volunteering in the mountains of Nepal and Kathmandu.

Whilst spending years climbing mountains including Everest and Kilimanjaro, Gavin became friends with many of the guides and their families in the villages of Nepal, Tanzania and Kenya and saw how these people barely make a living leading treks for big adventure companies, often relying on tips from tourists just to survive.

25 years ago Gavin founded Adventure Alternative which he still runs today building it’s reputation as a responsible adventure trekking and travel company.
His real passion is helping the locals sustain the trekking and tourism programmes the people of the mountain region of Nepal so depend on, by providing jobs and opportunities for local people..


Some of the local people who now work for Adventure Alternative 

To quote Gavin …

“Over several decades from 1996 we have invested money into setting up local companies in our most popular places like Kenya and Nepal which are then allowed to use our company name. Some of those staff have been with us for over fifteen years! We plough profits back into providing training for our local guides and cooks, drivers and porters so that they can have a long term career with us. We believe that this attitude and the loyalty it brings is a big part of what being responsible means, plus our groups have a more enjoyable holiday. In fact the feedback we get always mentions the professionalism and friendliness of our staff, most people describe it more as a family than a company!”

Read more about what the teams are doing around the world because it is really inspirational and makes you think about how important it is to the planet that we must support sustainable travel.

You will also find information on trips, tours and other opportunities in Europe, South America, Asia, Russia and Africa.


Click here to go to the Responsible Adventure & Trekking Travel Company with links to Moving Mountains Charity and Sustainability Leaders Project.

 

Posted by Cliff Chapman at Traveljunkies.
For more information about opportunities for travellers and businesses visit us at www.traveljunkies.com.

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*** Too Much Information ***

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TOO MUCH INFORMATION ON THE INTERNET

So much information

We know the Internet is full of information that could help small businesses if only we had the time to look for it.
But many of us we have our business to run.

Over the next few weeks we’ll post tips we’ve used which could help you.
They’re quick and easy to use and they are free.

So please keep watching

Cliff & Alison
www.traveljunkies.com
If nobody knows about you, how do you get new customers?
If you want a quiet life – don’t advertise.

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*** How To Get Found On The Internet ***

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Getting found on the Internet is often a matter of luck that someone happens to search for a word you have on your site that few others use.

It’s a fact that the more popular relevant words are used by most sites and those with the deepest pockets dominate.

And the same applies to advertising.

So how do small business owners compete? How do you get found on the Internet?

We have owned the domain traveljunkies.com since 2002 which is why a Google search for traveljunkies or travel junkies produces a quarter of a million results and we are at the top of page 1. And the same applies for searches on Bing, Yahoo and even the top Chinese site Baidu.com.

When we advertise we use this tactic to get more people interested.

Imagine Being Found Even When People Aren’t Looking For You

 

For Example:  If you run a hostel, B&B or Hotel and there are activities in your area, your advert could look something like this.

Friendly quality hostel accommodation, 10 mins beach, 20 mins city centre, dorm, single and double rooms, pool, transport, full facilities, great value hostel. Prices from $20 per night. Water Sports and many other Outdoor Activities can be arranged nearby Tel: xxxxxxxxxx

ooo

It’s all about using the keywords people search for.

Adding a short sentence in your advert (see Italics) that has some connection to your business, greatly increases the range of your advert at no extra cost.

Just make sure it’s relevant for the people making the search.

You don’t want to be a spammer.

And finally – don’t advertise where you are just listed with everybody else.
Advertise where a search will find all your key words in your advert.

Please note – Premium Adverts in Traveljunkies are suspended due to Coronavirus

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What Do Your Customers Want?

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Hey – we’ve done it.

After asking our clients and visitors what they would like, we launched our new website on 4 January 2017.

Take a look here and tell us what you think.

Thank you

Why Are We Changing?

To help small adventure and travel businesses in an industry dominated by big business.

  • Focus on what customers want in this fast growing mobile world.
  • Assure our visitors they are dealing with a reputable business that is a recognised authority in promoting adventure travel.
  • Promote ourselves for our customer’s benefit. We didn’t get to the top of page 1 in Google by hiding ourselves away.

Too often we hear about big businesses squeezing smaller businesses with their financial and advertising power.
No matter how much you spend on advertising, attending events, SEO etc. small businesses can’t compete with big businesses to get to the top of Google. So why try?

But there is a market where big businesses are missing out and it’s where you have an advantage.

A website is not the best place for someone using a mobile phone.
People on the move want things fast, and these are your target customers.
Big businesses can’t react like you can.

A question.  What does someone want to do when they find you?

traveler looking for something to do 600x400

 

 

 

They want to contact you and because they have a phone in their hand they most likely want to call you
This is your opportunity.

  • Make contact, build trust
  • Tell them you’ve got what they want
  • Tell them the deal you can offer
  • Make the sale.

If they trust you and like you, they aren’t likely to go through the process again unneccessarily.
Big businesses can rarely do this.

  • Target your customers with a carefully worded advert
  • Include keywords to help search engines find you.
  • Give customers what they want and the easy way to get it.

If you need help to do that we have the skills and resources to help you. I’ll tell you more about how we can help you increase your business when we launch our new site in a few months.

One more question.  Are big businesses putting the squeeze on your business?

Big v small 1

 

 

 

 

 

 

This may be familiar because we’ve asked this question before.

We had an excellent reply from Nick Marshall who owns holiday homes in Cairns, Australia in which he explained the problems he has competing with bigger businesses with deeper pockets.

You can see Nick’s report here together with comments from other small business owners suffering the same problems.

We have taken notice of what Nick and others have said which convinced us to concentrate on promoting small businessess.
In fact, we will restrict adverts to small and medium size businesses although we won’t eliminate Booking Agencies because many small businesses rely on them.

So please take a few minutes to see what other small business owners have told us here. We think you will recognise similar problems and we’d very much like to hear your story.

Keep watching for more details when we launch our new website

Best wishes

Cliff Chapman
http://www.traveljunkies.com

 

I recently received this email from one of our clients with some very sad news.

Hello Cliff

The information is correct although we have sad news. Tyll’s Dive will close down begin may this year.

Our small business could just not survive and compete against new dive businesses with a good money back up.

As of now we have no one interested in buying the name and the permit owner of building is not interested in new tenents, which makes it difficult to sell the business as a whole package.

After we close down we will take a couple of weeks to relax and enjoy the island again, then most likely going back to Denmark for a while and find out what will happen from there and what options we have.

Thank you for your support over the years.

Dorte
Tyll’s Dive
Roatan

 

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How To Make Your Adverts Work Better

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“When things are good you should advertise, when things aren’t good you MUST advertise.”

Advertise your website, not your services or products. 

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist.

  • To attract visitors to your website, advertise your website not your services or products.
  • Your website does your selling so don’t make the mistake of making your adverts a mini version of your website.

[more …]

Include a wide range of keywords and key phrases in your adverts.

  • As well as the keywords for your own business, think wider. Include key words and phrases people might use when they aren’t specifically looking for you.
  • For example, if you provide accommodation, include words for nearby attractions and activities. People searching for tours, scuba diving, sightseeing etc. will often need somewhere to stay so use these kind of keywords in your adverts,

Be friendly, helpful and contactable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly or don’t tell visitors what to do next.

  • Don’t forget your Call To Action. Tell people what to do.
  • Include your name and contact details and encourage people to contact you.
  • Keep adverts short and to the point as many are read on mobile devices.

Use Social Media to promote your business – it’s free.

  • Always include links to your social media sites in your advertising and emails.
  • Link to Facebook, Twitter, Pinit and Linkedin. These four cover the widest range of prospects.
  • Limit it to four. More than four can look like spamming.
  • Promote your Blog in the same way you advertise your website. Then use your Blog to promote your website.

Make sure they’re mobile friendly

See more – http://www.traveljunkiesblog.com/mobile-friendly/

One more thing …

If your advertising isn’t working, stop doing it. Do something else.
You run your business to make money so find out how, where and when to advertise to get the best value for your money.

Cliff Chapman
traveljunkies

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Why People Buy From You

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Or rather – Why they don’t

Why

It’s mainly because most of the time we’ve got it wrong.

  • Why are Apple so successful
  • Why did the Wright brothers beat the competition for man-powered flight?
  • Why did a quarter of a million people turn up to Martin Luther King’s speech?
  • Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price.

There’s one simple explanation. See it here

16 million people have viewed this.

Cliff Chapman
www.traveljunkies.com

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