You may have heard of the new Facebook Graph but what is it, what does it do and why is it important for you in your business?.
In simple terms it will allow you to do the kind of searches you’re already familiar with using Google but you can do much more personalised searches for your friends, other businesses and most importantly, your customers and prospects.
Even more ways to use your lists.
Facebook says that its new search bar will return “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches” — notice how “Pages” and “places” are listed separately.
Facebook’s new search will let users do searches like “dive companies that my friends have been to” (which means Facebook check-ins are a signal) and “hotels that my friends like” as well as the more basic types of search.
The business Page is what a small and local business can control the most, and Facebook’s three specific tips for business owners are focused on optimizing a Page for the new search.
Facebook says (quote) …
- The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
- If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
- Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.
It’s only available to a limited number of users at first, Facebook Graph Search will be offering local search from day one.
Keep watching
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Cliff Chapman
www.traveljunkies.com
New places to go, good value accommodation, great activities and exciting
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