What do these make you think about?

•  “Just Do it”
• “Think Different”
•  “Because you’re worth it”
• “It’s finger lickin’ good”
• “Open Happiness”
•  “I’m lovin’ it”
• “Diamonds are forever”

You’ll notice that many of the slogans above have a few things in common (that you can use as inspiration for your business):

How to choose a slogan for your business

• Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
• Different — Different is better than better. Stay away from the “We’re the Uber for ______” or a similar comparison to an existing business.
• Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
• Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
• Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.

Thanks to Rachel Burns at Active Campaign for her ideas

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