Author Archives: traveljunkies

Stand Out & Get Found

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Getting found isn’t difficult.

It isn’t hard to find something if you search for the right keywords.
So why is it you sometimes can’t find what you’re looking for?

This happens when whoever wrote what you’re looking for didn’t include the keywords you would use. And it happens a lot.
Take the word travel. A Google search for travel finds 9.6 Billion results.
Not much use is it?

In Traveljunkies we think we’ve overcome the problem of not being found and it’s quite simple, but for it to work for you, it’s when you write an advert.

In your advert use relevant words that describe what you offer. Use your Tagline and create a unique keyword or code.

It works in Traveljunkies because every word is a keyword in Premium Adverts.
So when someone searches for a word, or even a part of a word that’s in your advert, you will be found even when they aren’t looking for you.
And it works the other way. You’ll be surprised at what interesting things you’ll find.

This unique search method is what makes Traveljunkies different and helps people find you because it stands out. It used to be called your USP.

But a word of warning.
Don’t stuff your advert with irrelevant words and lots of tags. People will recognise what you’re doing and you’ll be seen as a spammer.

Free Advert

Start with a free advert (also called a listing) to see how it works and decide if it’s for you.  It only takes 5 minutes and your free listing will be displayed 24/7 in Traveljunkies.com without you having to do anything more.

This isn’t a one-month free trial at the end of which you get charged.
It’s completely free for as long as you want.
Only when you’re completely happy and you want to grow should you think about buying a Premium Advert.

So pop over to www.traveljunkies.com and get your free advert now.

Cliff Chapman
Traveljunkies 

Get found with your free advert in Traveljunkies

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2024 Outlook For Small Businesses

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The latest economic predictions for 2024 and their impact on small businesses

Thanks to www.ukbusinessforums.co.uk/

After a difficult  2023 and an election coming this year, small business owners across the country are preparing for another challenging year.

There’s no doubt that small businesses are still recovering from the impacts of Covid-19, Brexit and political trouble in the Middle East, but recent improvements in consumer confidence indicate that it’s not all doom and gloom, and many entrepreneurs are utilising the latest business indicators which show increasing growth and prosperity.

So, as uncertainty sets in and labour market and consumer spending challenges continue, what impact will the changing economy have on small enterprises in 2024? And how can you adapt to them?

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>>>  To help your marketing with free advertising for small travel businesses, go to www.traveljunkies.com

Cliff Chapman
Traveljunkies
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Welcome to Traveljunkies

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Welcome to our newest clients in Traveljunkies

December 2023

Writes of Passage Retreats – Katoomba, Australia
Oasis Eco Camp Lake Elementaita – Kenya, Nakuru county, Lake Elementaita
Cheap Rwanda Safaris – God Is Able Building, Airport Road, Rwanda.
MACCOP – Nairobi, Kenya
Fethiye Tours – Fethiye, Turkey
Yakky Tours – Kathmandu, Nepal
Leisure Travel Holidays Tanzania – Moshi, Tanzania
Peru for Travel – Peru, Cusco & Machu Picchu
Traveling In Morocco Tours – Casablanca, Morocco
Delight Rose Safaris – Nairobi Kenya
Resplendent Ceylon – Sri Lanka
Encalm – India
Africa Safari Tours – Kampala
True Uganda safaris – Kampala
Alphadean Tours and Safaris – Nairobi
Thompson Gazelle Safaris – Kenya
Kili Tanzanita Caminos – Kilimanjaro
Travel & Culture Services – Karachi, Pakistan
Kilimanjaro Safari Holidays Trips – Moshi, Tanzania

View these here

Cliff  & the Traveljunkies Team
www.traveljunkies.com

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New Year

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It’s that time of the year – again.

Have you noticed how the big companies are fighting for your money? Of course you have.

Before Christmas they were bombarding us with ads for perfume, jewellery, toys and booze and now they’ve switched to selling beds, sofas and all kinds of furniture we neither want nor need.
But it won’t be long before travel companies free up their huge advertising budgets and go hunting for our vacation dollars.

So where does that leave the small businesses who can’t compete with the big companies?

Now’s the time to up your game and the first rule is don’t fight the big boys because you you can’t afford to. Let them fight each other to attract the hoards of families dreaming about their package holidays. Actually there’s little to choose between them other than price.

As you’ve probably worked out your marketing strategy you have a pretty good idea where to spend your modest advertising budget.
You may be using the growing list of aggregators like Booking.com, Expedia, Tripadvisor etc to provide you with customers.
There are benefits of doing this of course, but there are also some downsides, but that’s for another time.

At this time of the year you’re competing with millions of small businesses around the world all chasing their 2024 customers, so you need to stand out to get found.

You’ve already done the hard work.

You’ve created your website and your blog and like most of your competitors you’ve been working to grow your social media presence.

So what more can you do?

There’s a great saying that top marketers have been using for years.
Top of mind mind means tip of tongue.
And one of the most effective ways of getting attention is by getting referrals from friends, your customers and other businesses.

This is what we do at Traveljunkies.

Big companies rely on getting as many punters as possible crowded into aeroplanes and bulging hotels and resorts. But our visitors know they will find something different. We don’t advertise big companies, we only promote small businesses like yours.

And unlike most casual searchers in Google who only scan the first few pages, the prospects we refer to our clients are already looking to buy.

Not got a free advert?

If you aren’t already listed, hop over to www.traveljunkies.com and get listed.
It’s simple to do, takes just 5 minutes and is completely free for as long as you want.

So as we say goodbye to the old year and look forward to the new one we’d like to wish all our clients, and all our new ones, a healthy and prosperous 2024.

Happy New Year

Cliff and the Traveljunkies team.
www.traveljunkies.com

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Why it’s women who make swimming pools dirty.

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What do you mean I’m dirty?

Girl in pool

 

 

 

 

 

 

 

 

A survey back in 2006 found that the biggest pollutants of swimming pools is the stuff women put on their bodies to make them the beautiful creatures they are.
Yep it’s the oil that floats on the top of the water.
So much for stories of little boys peeing in the pool.

Earlier pools were designed with a wall around them with a few openings at water level to allow the water to be re-cycled. The main drain was at the bottom of the deepest part of the pool. This dealt with dirt at the bottom of the pool but what about the film of oil on top of the water?

Most modern pools are now built in the Infinity style where the water runs over the top edges of the pool into the drains. This deals with the problem of the oil lying on top of the water, because as we know, oil floats on water.

But where does this oil come from?

In the survey, it was found that 83% of the oil came from cosmetics, body lotions, make up and hair sprays.
And whereas when men shower before taking the plunge most of their body gets washed, or at least wet, women wearing one-piece costumes expose little of their body to get washed so bikini wearing girls are much cleaner, but it’s rare for any of them to shower their face and hair.

So it’s not little boys, or even old boys peeing in the pool that make it dirty, it’s those nicely made-up, sweet smelling ladies who are the real culprits.

Thank goodness for Infinty pools.
We can all now rest assured that the problem caused by “dirty women” has been solved once and for all.

For more on where to go, what to do and where to stay around the world go to the #1 Adventure Travel Directory

Thank you

Cliff Chapman
Traveljunkies

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Why are immigrants leaving Australia?

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A number of reasons.

Some find it too hot or humid. Some find it too expensive (it is not a great place to live if you have no income.) Some find it too far away from the rest of the world – either because they have loved ones elsewhere or they like to travel to Northern Hemisphere countries. Some find adjusting to anywhere new very difficult; they get homesick and are overcome by rose-tinted views of “back home”. Some are offered jobs or transfers somewhere else.

Many don’t know how good they’ve got it until they leave Australia and go elsewhere. You do realise, with hindsight, that if you have a job and have your family in Australia, it doesn’t get much better anywhere else. Sadly, it’s often lack of having one or the other locally that is behind the decision to leave. People get sick of 24 hour journeys to see parents, especially when parents get infirm or elderly and can no longer fly out to see their grandkids.

In the end, it comes down to how you’re living, not where you’re living. For me, family, sticking together and having the means to support my loved ones are what come first.

#leaving  #Australia

Thanks to Melissa Johnson first published on Quora

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How To Get Onto Google Page 1

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Google, Bing, Yahoo and most other big search engines do an excellent job helping you find what you’re looking for, but they are the kiss of death for lots of small businesses.
The goal of most companies, big and small, is to get a good Google ranking that pushes them up the search engines pages, hopefully to eventually get onto page 1.

Getting onto page 1 isn’t too difficult if you have unique or popular products and a huge advertising budget, but how does a small business with budget of £1000 per year get any better than page 17.
Quite simply, most of them don’t.
So how do you get round this? There is a way if your small company is in the travel industry. It’s by using the help of a small company called Traveljunkies.

Traveljunkies is not only on page 1 on Google, it’s on page 1 of just about every other search engine for it’s popular adventure travel directory.
So the smart small travel companies are getting themselves listed in Traveljunkies.
But how much of their £1000 travel budget is this going to cost?
The answer is nothing.

So if you own or manage a small business in the travel industry, jump over to www.traveljunkies.com and get yourself listed.
It’s free.

 

 

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Do You Have A Tagline?

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What do these make you think about?

  •  “Just Do it”
  • “Think Different”
  •  “Because you’re worth it”
  • “It’s finger lickin’ good”
  • “Open Happiness”
  •  “I’m lovin’ it”
  • “Diamonds are forever”

You’ll notice that many of the slogans above have a few things in common (that you can use as inspiration for your business):

How to choose a slogan for your business

  • Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
  • Different — Different is better than better. Stay away from the “We’re the Uber for ______” or a similar comparison to an existing business.
  • Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
  • Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
  • Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.

Thanks to Rachel Burns at Active Campaign for her ideas

PS.  Business owners in the adventure, travel and hospitality sectors, get your Free Advert  here
#marketing #sales #marketingstrategies #Traveljunkies

 

 

 

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Market Your Business Like Seth Godin

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7 Ways to Market Your Business Like Seth Godin (Without Spending Thousands)

Molly Lye

Thanks to Molly Lye

Seth Godin – The greatest marketer of the 21st Century:

I’ve spent 50+ hours studying his books, podcasts, blog, and videos.

Here’s 7 of his best ideas to help you market your business and sell through the roof:

1. Marketing isn’t about selling.

Marketing is about creating change.

Change in your customers, your team, and yourself.

Marketing is about creating meaning and telling stories.

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

2. The goal of marketing is to be seen, heard, and remembered.

The goal isn’t to sell someone on your product or service.

It’s to be seen, heard, and remembered.

If you can do that, the sales will come as a result.

Spread the word.

3. Be specific.

The more specific your message, the more people it will resonate with.

You can’t please everyone, so don’t try.

Design and build in a way that a few people will particularly benefit from and care about.

4. Be generous.

Give more than you ask for.

Show up — regularly, consistently, and generously, for years and years.

Be generous with your time, your knowledge, and your resources.

It will come back to you tenfold.

5. Embrace failure.

If you’re not failing, you’re not trying hard enough.

Failure is a part of the process.

Embrace it, learn from it, and use it to become better.

6. Be remarkable.

Stand out from the crowd.

If you’re doing what everyone else is doing, you’re not going to get noticed.

Be remarkable in everything you do, and people will take notice.

7. Be passionate.

If you’re not passionate about what you’re selling, no one else will be either.

Passion is contagious.

If you love what you do, it will shine through in your marketing.

These 7 lessons from Seth Godin have helped me become a better marketer.

I hope they help you too.

PS.  Business owners in the adventure, travel and hospitality sectors, get your Free Advert  here
#marketing #sales #salesfunnels #SethGodin #marketingstrategies #Traveljunkies
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