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https://www.travelandleisure.com/attractions/landmarks-monuments/worlds-most-visited-castles
#traveljunkies #travel+leisure #castles
20 Famous Castles Everyone Should Visit at Least Once
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Better than Google – by Seth Godin
Better than Google
Seth Godin’s Blog – 15 June 2024
I haven’t done a Google search in months.
Perplexity is more powerful, more pleasant and more effective.
Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered.
And I like that there’s a pro version that we can pay for. This makes us the customer, not the product.
Most of all, the limited scope of the promise gives AI a chance to shine. ChatGPT often comes across as both arrogant and bumbling, because it promises that it can do everything, all at once. Perplexity is simply a smart search partner without the corrosion that racing for more ad dollars will cause. At least for now.
#Google #Perplexity #SethGodin
Why Referrals Matter
The Power of Referrals.
Harnessing the Power of Referrals can transform your small business into a thriving enterprise. Just think about how popular authors promote each other’s books. When a new title hits the shelves, you’ll often see glowing endorsements from fellow authors right on the cover or in the front pages. This isn’t just friendly support; it’s a savvy marketing strategy that benefits everyone involved. Each author is not only endorsing the new book but also subtly promoting their own work by highlighting their status as “best-selling authors.”
This principle extends beyond the literary world; it’s prevalent in various industries, especially in software, business courses, and training services. Successful marketers utilise this strategy effectively. By promoting others, they tap into the law of reciprocity, where kindness begets kindness. Why? Because one referral can be worth a thousand self-promotions.
How This Applies to Your Business
At Traveljunkies, we understand this dynamic well. When customers search for keywords related to your free advertisement, it acts as a referral from us to you. The more recommendations you receive, the higher the likelihood that potential customers will click through to your website.
Why Referrals Matter
- Build Trust: Referrals create an immediate sense of trust. When someone recommends a service or product, it carries more weight than traditional advertising.
- Cost-Effective Marketing: Instead of spending heavily on ads, leverage your existing customer base to generate referrals. It’s often more effective and far less expensive.
- Increased Customer Engagement: When you refer others, you create a network of mutual support that can lead to increased engagement and loyalty among your customer base.
Strategies for Encouraging Referrals
- Ask for Referrals: Don’t shy away from asking satisfied customers for referrals. A simple request can yield great results.
- Offer Incentives: Consider providing discounts or freebies to customers who refer others to your business.
- Show Appreciation: Always thank those who refer others to you; a little gratitude goes a long way in nurturing relationships.
By embracing the power of referrals and reciprocity, you can create a thriving ecosystem around your small business that not only attracts new customers but also fosters loyalty among existing ones. Remember, in the world of business, giving often leads to receiving—so start building those connections today!
Cliff Chapman
Traveljunkies
Do You Know Where Your Customers Came From?
Your prospects.
I’m pretty sure you have a good grasp of your business numbers, especially the important ones.
But do you know where your customers originally came from and how they found you?
They may say they found you from a Google search, or a blog post, or an advertisement but few will remember if they originally found your website from your free advert in Traveljunkies.
And with so much to choose from, they could easily forget which advert they actually clicked on.
We track all the visitors to our website and we count every one who clicks through to our customer’s websites, so we know how many we have referred to your website.
In the whole scheme of things it won’t be anywhere near the millions of casual clicks that fly across the Internet every minute but the big difference is that our visitors know and trust our recommendations and are happy to check you out.
A referral from Traveljunkies carries a lot of weight.
And even better than other search engines, a search for any word in your free advert (freead) will always find you. Remember that the content of your freead including your important tagline, determines who gets found.
But this is only half the story
From your side, where you send your visitors is important for your marketing and building a relationship with your prospective customer. A Landing Page designed for your visitors can be critical if your Home Page is designed for selling.
Studies have shown that only 3% of prospects are ready to buy now, so there’s around 97% who have shown an interest in what you offer and are potential customers for the future.
You will have heard advice on building your list so are you collecting their information for your future marketing?
Looking ahead, with the growing use and capabilities of Artificial Intelligence (AI), it’s hard to anticipate how things will develop so we should all expect a lot more changes.
Together with the effects of climate change and the increasing focus on sustainability, this makes the future of travel interesting and exciting for small businesses.
If you have any more ideas you would like to share with us, please don’t hesitate.
We are always on the lookout for ways we can help small adventure, travel and hospitality businesses.
With our very best wishes.
Cliff & the Traveljunkies Team
PS. In the year end report to our subscribers we will report how many click throughs from our website we have recorded, none of which has cost them anything.
How To Compete With The Big Boys
How to Market Your Business When Competing with The Big Boys
As a small business owner, standing out amongst larger competitors can feel overwhelming.
Big businesses have the resources, budgets, and established brand names that make them formidable opponents.
But small businesses have unique advantages that, when leveraged properly, can make a real impact.
One of the biggest challenges you’ll face is marketing your business effectively where large companies dominate. When competing for attention on social media to dealing with pricing pressures, how do you market against the giants?
- Promote Your Niche
Big businesses appeal to the masses and this is where small businesses have an advantage.
By focusing on a specific niche, you can offer products or services that cater to the specific needs of your customers and positioning yourself as an expert in your field, you create a strong sense of value that larger companies simply can’t.
By understanding and promoting your niche, you can build a loyal customer base that appreciate your personal approach.
- Create Your Story
Big corporations can sometimes feel cold and impersonal.
As a small business, you can create your story that resonates with your audience at an emotional level, such as the way you started your business, or your commitment to quality.
Climate change and sustainability are becoming big factors in how people are thinking about their holidays and opens up new opportunities for you to promote your business.
This is a huge advantage in today’s market, where consumers are looking for brands they can trust and believe in.
- Have a Social Media Plan.
Social media platforms like Instagram, Facebook, and TikTok are powerful tools for marketing your business, especially when you’re competing against larger companies. Although big businesses have the budget to run paid ads, you can still get noticed by sharing stories, highlighting customer recommendations and offering promotions.
Social media allows small businesses to build direct, personal relationships with their customers, something that large companies often struggle with.
LinkedIn is another platform where small businesses can excel. While it’s more commonly used for networking and B2B (business-to-business) relationships, business owners and their staff are also a source of customers that big companies may overlook.
Sharing articles, success stories, and insights into your industry will help you to establish yourself as an expert in your field and you can also connect with potential clients or partners by joining relevant groups and actively participating in conversations.
- Be Consistent and Engaging
Big companies may have a team dedicated to marketing, but as a small business owner, you are in control of your marketing strategy.
Consistency is key when building your brand presence. Whether it’s posting regularly on social media, updating your website, or sending newsletters you , keep your brand in your customers’ minds. Engaging with your audience by responding to comments, asking questions, and creating interactive content will keep them coming back for more.
- Focus on Customer Service
Customer service is a powerful marketing tool for small businesses. Big businesses might have efficient systems in place, but they can’t replicate the personal touch you provide. Going above and beyond your customers expectations, whether through personal emails, fast responses, or unique loyalty programs can lead to repeat business and word-of-mouth referrals. Happy customers are your best marketing asset, so make sure they feel valued.
Marketing a small business while competing with larger companies can be challenging, but it’s far from impossible. By focusing on your strengths such as your niche, your customer service and your personal stories, you can stand out in a crowded marketplace.
Don’t underestimate the power of social media and content marketing either. With the right strategy, small businesses can carve out their own space and thrive, no matter how big the competition may seem.
Cliff Chapman
Traveljunkies – The Adventure Travel Directory For Small Businesses
Why Travelers Prefer Small Businesses
Small Travel Businesses Are the Hidden Gems of Your Adventures
Hey, travel enthusiasts! Have you ever wondered why so many globetrotters are trading big travel companies for small, local businesses? This trend is more than just a fad—it’s a movement reshaping how we experience the world. Let’s dive into why small travel businesses are the unsung heroes of unforgettable adventures and why you should make them a part of your next journey.
The Personal Touch
When you book with a small travel business—whether it’s a local tour guide or a family-run bed-and-breakfast—you’re signing up for a unique, tailor-made adventure. These passionate individuals know their hometowns inside and out, offering hidden gems and authentic stories you won’t find in any guidebook.
Imagine the difference between a pre-packaged, scripted tour and a heartfelt local recommendation. It’s like having a friend take you around their favorite spots, sharing experiences that make your trip genuinely memorable.
Supporting the Community
Booking with small businesses doesn’t just benefit you—it uplifts entire communities. Every dollar you spend goes directly into the local economy, helping families thrive, supporting artisans, and preserving cultural heritage. You’re not just a tourist; you’re a vital part of a beautiful cycle of giving and receiving.
From savoring traditional foods to participating in local festivals, these businesses offer immersive experiences that enrich both travelers and hosts.
Unmatched Flexibility and Care
Small business owners truly care about your experience. Need to adjust your plans last minute? No problem. Have a special request? They’ve got you covered. Their flexibility and attention to detail ensure your trip is as seamless as it is unforgettable.
A Perfect Partnership: Small Businesses and TravelJunkies
When small travel businesses collaborate with platforms like TravelJunkies.com, magic happens. This partnership bridges the gap between local expertise and global wanderlust, offering you the best of both worlds.
TravelJunkies connects adventurous travelers with these hidden gems, making it easier than ever to discover secret cafes, hidden waterfalls, and other treasures only locals know about. With the convenience of booking through a trusted platform, you can plan your trip stress-free and with confidence.
Think Small, Go Local
Next time you plan an adventure, consider the impact you can make. Supporting small businesses means getting authentic experiences, creating lifelong memories, and making a difference in the communities you visit.
So, step off the beaten path, explore the road less traveled, and let local businesses guide you to your next great adventure.
Cliff Chapman
Traveljunkies
#smallbusinesses #worldtravellers
The Power Of Referrals
One Referral Is Worth 1000 Ads
Back in August 2024 I posted Referrals, Referrals, Referrals here in my blog.
I posted this to encourage my clients who have a free advert in www.traveljunkies.com to look at ways they can make use of the referral system I will be introducing in Traveljunkies.
Because of how valuable referrals are, I make no apology of posting another article about The Power of Referrals, which as the article summarises is a Win Win for both sides.
The Power of Referrals: A Game-Changer for Small Business Owners
As a small business owner, you’re constantly juggling a million tasks—marketing, customer service, inventory, and more. But one of the most powerful tools you might be overlooking is also one of the simplest: referrals. Word-of-mouth marketing has been around for centuries, and it’s still one of the most effective ways to grow your business. Here’s why referrals should be a top priority and how you can harness their power.
Why Referrals Matter
Referrals are essentially a form of social proof. When a satisfied customer tells a friend, family member, or colleague about your business, it carries more weight than any ad or promotion. People trust recommendations from others more than they trust traditional advertising, especially when it comes from someone they know.
For small businesses, this is especially important because referrals can lead to high-quality leads—people who are already primed to trust you because of the recommendation. Plus, referred customers tend to be more loyal and less price-sensitive, which can lead to longer-lasting relationships and higher lifetime value.
Benefits of Referrals for Small Business Owners
- Cost-Effective Marketing
With referrals, you’re not spending money on ads or expensive campaigns. Instead, you’re leveraging the goodwill of your current customers to spread the word about your business. This can dramatically reduce your marketing budget while still bringing in new customers. - Higher Conversion Rates
Referred customers come with a built-in sense of trust. Since they’ve been recommended to you by someone they know, they are more likely to make a purchase or engage your services. This means your conversion rates are often higher than with other types of leads. - Stronger Customer Relationships
Asking for referrals often involves building stronger relationships with your customers. You’ll be more attuned to their needs and feedback, which can help you improve your offerings and make your clients feel more valued. This emotional connection is what keeps them coming back—and telling their friends about you. - Word-of-Mouth Builds Credibility
People are more likely to listen to a recommendation from a peer than from a brand. Positive word-of-mouth helps establish your business as a credible and trusted choice in the marketplace. This reputation is hard to build, but once it’s established, it can snowball.
How to Encourage Referrals
If you want to tap into the power of referrals, you need to actively encourage them. Here are some strategies that can help:
- Ask for Referrals
The simplest way to get more referrals is to ask for them! Let your satisfied customers know you’d appreciate it if they’d share your business with others. Don’t be shy about making the request—it can be as simple as, “If you know anyone who might benefit from our services, please send them our way!” - Make It Easy
Make the referral process as easy as possible. Provide referral cards, a simple link, or even an email template that your customers can quickly pass along to others. The easier you make it, the more likely people are to follow through. - Offer Incentives
Consider offering a small incentive for referrals—like a discount on their next purchase or a gift card. While this isn’t necessary, it can give people an extra nudge to spread the word. - Show Appreciation
Always thank your customers for their referrals. A personal note or even a public shout-out on social media can go a long way in strengthening that relationship and encouraging future referrals.
Final Thoughts
For busy small business owners, referrals are an essential, low-cost marketing strategy that can generate high-quality leads and build long-lasting relationships. By actively encouraging referrals and making the process easy and rewarding, you can turn your existing customer base into a powerful, self-sustaining marketing engine. It’s a win-win: your customers feel good for recommending you, and you get new business that’s already pre-sold!
What Can You Do Now?
A great way to get referrals is to refer others. When your friends, colleagues and even your competitors see you making referrals they will remember you and feel some obligation to return the compliment. The law of reciprocity is a powerful tool and not only will they be pleased by this recognition, you will be seen to be a leader doing something different. So don’t wait, look for opportunities to make referrals; people love to be recognised.
Cliff Chapman
Traveljunkies
#StandOut #BeDifferent #Referrals #Traveljunkies
Advertising is Boring, Marketing is Fun
What’s the difference between advertising and marketing and why is advertising boring & marketing fun?
Advertising and marketing are often used interchangeably, but they are distinct concepts with different purposes.
o Advertising is the act of promoting or advertising a product, service, or brand through various media channels to persuade and influence consumers to buy or use it.
o Marketing encompasses a broader range of activities aimed at understanding, anticipating, and meeting customer needs, ultimately resulting in the sale of a product or service.
o Advertising focuses primarily on promoting and selling products or services to consumers.
White BMW for sale
o Marketing is more focused on understanding and addressing the needs, preferences, and behaviours of customers. This can include advertising but also encompasses other activities like market research, product development, customer service, and sales.
Happy customer having bought a new BMW
o Advertising is a subset of marketing that specifically deals with promotional activities and paid communication channels aimed solely at making sales.
o Marketing encompasses the entire customer journey, from identifying customer needs and building brand awareness to creating, promoting, and delivering products or services that meet those needs.
o Advertising activities include creating ad copy, designing visuals, selecting media channels, and managing ad campaigns.
o Marketing activities include market research, customer segmentation, brand development, product design, pricing strategies, distribution management, and most importantly, customer service.
o The primary objective of advertising is to persuade consumers to make a purchase or take a specific action, such as visiting a website or making a phone call.
o The objective of marketing is to build and maintain relationships with customers, foster brand loyalty, and ultimately drive sales and business growth over the long term.
So why is advertising boring?
Repetition: Many advertisements are repetitive, with the same messages being pushed over and over again. This can make them predictable and uninteresting.
Lack of originality: A significant portion of advertisements follow similar templates and styles, failing to make them look any different from everyone else.
Targeted towards a broad audience: Advertisers often aim to appeal to the largest possible audience, which can result in generic, bland messaging that fails to resonate with individuals’ interests and preferences.
Invasive and interruptive: Traditional advertising methods, such as TV commercials, billboard ads and pop-ups, can feel intrusive and disruptive leading to a lack of interest.
Failure to address real problems: Advertisements often focus on selling products rather than on what customers want or providing solutions to problems.
Superficiality: Many advertisements prioritize aesthetics and glitz over substance, leading to an appearance-focused message that may feel superficial and just salesy.
Lack of personal connection: Advertisements often depict idealized situations or people, creating a disconnect between the advertisement and the viewer’s own life, making it difficult to relate and engage with the customer.
However, there are exceptions to these rules, and some advertisements can be innovative, engaging, and memorable. The key is to create advertising that resonates with the target audience, provides value, and stands out from the mass of generic, repetitive messaging.
And why is marketing fun?
Creativity: Marketing often involves developing innovative ideas, campaigns, and strategies that can be both challenging and enjoyable, especially when working with a creative team.
Problem-solving: Marketers need to identify and address their target audience’s needs, which requires critical thinking and problem-solving skills – activities that can be mentally stimulating and rewarding.
Challenging yourself: Marketing campaigns can be highly competitive, and achieving success can provide a sense of accomplishment and satisfaction.
Constant learning: The field of marketing is constantly evolving, with new technologies, platforms, and consumer behaviors emerging regularly. This can make the work exciting and provide opportunities for continuous learning and growth.
Collaboration: Marketing often involves working with cross-functional teams, including designers, developers, and content creators, which can lead to fun and engaging team dynamics.
Experimentation: Marketers can test various approaches and strategies, learn from their successes and failures, and continuously refine their efforts – a process that can be both challenging and enjoyable.
Creative expression: Marketing provides a platform for expressing ideas, stories, and messages in unique and engaging ways, allowing individuals to showcase their creative talents.
Sense of purpose: Effective marketing can have a positive impact on both businesses and consumers, making the work feel fulfilling and worthwhile.
So to summarise …
Your website is your advertising designed to display and sell your products.
Your landing pages are your marketing aimed at attracting customers.
Cliff Chapman
Traveljunkies – Adventure Travel Directory
#tjfreeads
Traveljunkies for Travelers
Traveljunkies For Travelers.
So you want a holiday.
Maybe you’re looking for something different or exciting to do, or explore somewhere you haven’t been before.
Whatever you decide you’ll need to find where to go, what to do and where to stay.
That’s where Traveljunkies comes in.
Let’s assume you don’t want to join thousands of other people all wanting to do the same thing and go to the same places, because if you do there are plenty of big businesses ready to sell you packaged holidays to almost anywhere in the world.
Travelling has been difficult for many in the past few years, but things are changing and the change is being led by small businesses, many of which are family owned and run.
So how do these small businesses compete with the big ones with unlimited resources. Quite simply, they don’t have to.
Here, at Traveljunkies, we only promote and refer small businesses.
Google is great if you know exactly what you’re looking for but actually finding the best solution can be another matter.
(For example, a Google search for Adventure Travel produces 1.37 Billion results. 99% of which are irrelevant).
Most of the time, we don’t find the best option and we choose the best option from those we’ve found. As soon as we find something that seems like what we want, we may not look any further or at least not beyond the next few pages. But what if the best option is actually on Page 17.
This is where Traveljunkies helps.
A simple search for a single word will find every entry that contains that word, and they’re all on the one page. Then filter the results until you find exactly what you want. How simple can that be?
So, if you’re looking for something that’s different, that avoids the crowds, and where you can get the personal attention only small businesses can do, then hit us up at www.traveljunkies.com
Our customers are looking forward to welcoming you.
Cliff Chapman
Traveljunkies
Advertising is Expensive
Advertising can seem incredibly expensive, especially for small businesses working with tight budgets, so what’s behind these high costs?
For one, advertising platforms like TV, radio, and digital media have a wide reach which means premium pricing. The more people you want to reach, the more you pay, and high demand for advertising slots, especially during peak times or events, pushes prices even higher.
And professional magazines have high production costs and pay high prices for top quality designers and marketers to produce high quality adverts.
But small businesses needn’t feel overwhelmed.
Most important is to ensure your messages reach the right people. Focus on your target market to avoid unnecessary costs and don’t waste money trying to be everything to everybody.
Established methods such as partnering with local businesses, posting newsletters and advertising in local publications still work well for many small businesses, and referrals continue to be the most effective way of getting new customers.
But it’s clear by now that the introduction of Artificial Intelligence (AI) has dramatically changed the game.
Digital advertising offers budget-friendly options with measurable results that can easily be tracked. Social media platforms enable you to do your own marketing and advertising to your your preferred audience and control what you spend to reach them.
But now, with the ever increasing capabilities of AI, it’s not beyond many small businesses to create their own adverts suitable for the most popular social media channels.
Even if you think this is outside your capabilities or that it will take your valuable time away from running your business, there is an ever increasing list of entrepreneurs setting up small businesses offering to help. Just be careful who you choose and what you commit to.
As things change it’s vital to keep up with what works for you without chasing the flood of shiny new objects that will inevitably hit your inbox.
Make use of free trials if you have the time but make sure that at the end of the trial you’re not automatically converted into a monthly paid membership. If this happens, quickly unsubscribe.
Let me tell you a little bit about us.
We are Traveljunkies, a small, family run marketing agency, where we display small 3 line adverts, for free, in our online directory. Remember the free Yellow Pages book? It’s a bit like that.
Yes, it’s completely free for and it’s for as long as you want.
So, if you are the owner or manager of a small travel, tourism or hospitality business and you’d like to know more, please head over to www.traveljunkies.com to see how it works and what’s in it for you.
I look forward to welcoming you to Traveljunkies.
Cliff Chapman
Traveljunkies
# advertising #marketing #expensive #free #traveljunkies
TravelJunkies
Travel Junkies seeking eco-friendly & sustainable adventures & accommodation.
