It’s that time of the year – again.

Have you noticed how the big companies are fighting for your money? Of course you have.

Before Christmas they were bombarding us with ads for perfume, jewellery, toys and booze and now they’ve switched to selling beds, sofas and all kinds of furniture we neither want nor need.
But it won’t be long before travel companies free up their huge advertising budgets and go hunting for our vacation dollars.

So where does that leave the small businesses who can’t compete with the big companies?

Now’s the time to up your game and the first rule is don’t fight the big boys because you you can’t afford to. Let them fight each other to attract the hoards of families dreaming about their package holidays. Actually there’s little to choose between them other than price.

As you’ve probably worked out your marketing strategy you have a pretty good idea where to spend your modest advertising budget.
You may be using the growing list of aggregators like Booking.com, Expedia, Tripadvisor etc to provide you with customers.
There are benefits of doing this of course, but there are also some downsides, but that’s for another time.

At this time of the year you’re competing with millions of small businesses around the world all chasing their 2024 customers, so you need to stand out to get found.

You’ve already done the hard work.

You’ve created your website and your blog and like most of your competitors you’ve been working to grow your social media presence.

So what more can you do?

There’s a great saying that top marketers have been using for years.
Top of mind mind means tip of tongue.
And one of the most effective ways of getting attention is by getting referrals from friends, your customers and other businesses.

This is what we do at Traveljunkies.

Big companies rely on getting as many punters as possible crowded into aeroplanes and bulging hotels and resorts. But our visitors know they will find something different. We don’t advertise big companies, we only promote small businesses like yours.

And unlike most casual searchers in Google who only scan the first few pages, the prospects we refer to our clients are already looking to buy.

Not got a free advert?

If you aren’t already listed, hop over to www.traveljunkies.com and get listed.
It’s simple to do, takes just 5 minutes and is completely free for as long as you want.

So as we say goodbye to the old year and look forward to the new one we’d like to wish all our clients, and all our new ones, a healthy and prosperous 2024.

Happy New Year

Cliff and the Traveljunkies team.
www.traveljunkies.com

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