A recent random survey of my customers in Traveljunkies showed that 95% send their visitors to their home page.
Is this normal for small businesses in other industries?

Last year I ran a campaign in my monthly newsletter focussing on the benefits of a Tagline. Surprisingly it only had a small take up considering it was additional free advertising, and it raised the question about how little attention small businesses in the travel industry pay to marketing versus selling.

A quick scan of some of their websites showed that most are all about selling and even their “about” pages were all about them.
Perhaps this is due to their business being mostly B2C with little B2B or maybe small businesses are just copying what the big boys do.

I’m thinking of running a campaign about the benefits of Landing Pages but I’m not expecting an outburst of enthusiasm from my customers.
Will I be wasting my time?

#Traveljunkies  #Taglines  #LandingPages

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