Seth Godin – The greatest marketer of the 21st Century:

I’ve spent 50+ hours studying his books, podcasts, blog, and videos.

Here’s 7 of his best ideas to help you market your business and sell through the roof:

1. Marketing isn’t about selling.

Marketing is about creating change.

Change in your customers, your team, and yourself.

Marketing is about creating meaning and telling stories.

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

2. The goal of marketing is to be seen, heard, and remembered.

The goal isn’t to sell someone on your product or service.

It’s to be seen, heard, and remembered.

If you can do that, the sales will come as a result.

Spread the word.

3. Be specific.

The more specific your message, the more people it will resonate with.

You can’t please everyone, so don’t try.

Design and build in a way that a few people will particularly benefit from and care about.

4. Be generous.

Give more than you ask for.

Show up — regularly, consistently, and generously, for years and years.

Be generous with your time, your knowledge, and your resources.

It will come back to you tenfold.

5. Embrace failure.

If you’re not failing, you’re not trying hard enough.

Failure is a part of the process.

Embrace it, learn from it, and use it to become better.

6. Be remarkable.

Stand out from the crowd.

If you’re doing what everyone else is doing, you’re not going to get noticed.

Be remarkable in everything you do, and people will take notice.

7. Be passionate.

If you’re not passionate about what you’re selling, no one else will be either.

Passion is contagious.

If you love what you do, it will shine through in your marketing.

These 7 lessons from Seth Godin have helped me become a better marketer.

I hope they help you too.

Follow