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Advertising & Marketing
What’s the difference between advertising and marketing and why is advertising boring & marketing fun?
Advertising and marketing are often used interchangeably, but they are distinct concepts with different purposes.
o Advertising is the act of promoting or advertising a product, service, or brand through various media channels to persuade and influence consumers to buy or use it.
o Marketing encompasses a broader range of activities aimed at understanding, anticipating, and meeting customer needs, ultimately resulting in the sale of a product or service.
o Advertising focuses primarily on promoting and selling products or services to consumers.
White BMW for sale
o Marketing is more focused on understanding and addressing the needs, preferences, and behaviours of customers. This can include advertising but also encompasses other activities like market research, product development, customer service, and sales.
Happy customer having bought a new BMW
o Advertising is a subset of marketing that specifically deals with promotional activities and paid communication channels aimed solely at making sales.
o Marketing encompasses the entire customer journey, from identifying customer needs and building brand awareness to creating, promoting, and delivering products or services that meet those needs.
o Advertising activities include creating ad copy, designing visuals, selecting media channels, and managing ad campaigns.
o Marketing activities include market research, customer segmentation, brand development, product design, pricing strategies, distribution management, and most importantly, customer service.
o The primary objective of advertising is to persuade consumers to make a purchase or take a specific action, such as visiting a website or making a phone call.
o The objective of marketing is to build and maintain relationships with customers, foster brand loyalty, and ultimately drive sales and business growth over the long term.
So why is advertising boring?
Repetition: Many advertisements are repetitive, with the same messages being pushed over and over again. This can make them predictable and uninteresting.
Lack of originality: A significant portion of advertisements follow similar templates and styles, failing to make them look any different from everyone else.
Targeted towards a broad audience: Advertisers often aim to appeal to the largest possible audience, which can result in generic, bland messaging that fails to resonate with individuals’ interests and preferences.
Invasive and interruptive: Traditional advertising methods, such as TV commercials, billboard ads and pop-ups, can feel intrusive and disruptive leading to a lack of interest.
Failure to address real problems: Advertisements often focus on selling products rather than on what customers want or providing solutions to problems.
Superficiality: Many advertisements prioritize aesthetics and glitz over substance, leading to an appearance-focused message that may feel superficial and just salesy.
Lack of personal connection: Advertisements often depict idealized situations or people, creating a disconnect between the advertisement and the viewer’s own life, making it difficult to relate and engage with the customer.
However, there are exceptions to these rules, and some advertisements can be innovative, engaging, and memorable. The key is to create advertising that resonates with the target audience, provides value, and stands out from the mass of generic, repetitive messaging.
And why is marketing fun?
Creativity: Marketing often involves developing innovative ideas, campaigns, and strategies that can be both challenging and enjoyable, especially when working with a creative team.
Problem-solving: Marketers need to identify and address their target audience’s needs, which requires critical thinking and problem-solving skills – activities that can be mentally stimulating and rewarding.
Challenging yourself: Marketing campaigns can be highly competitive, and achieving success can provide a sense of accomplishment and satisfaction.
Constant learning: The field of marketing is constantly evolving, with new technologies, platforms, and consumer behaviors emerging regularly. This can make the work exciting and provide opportunities for continuous learning and growth.
Collaboration: Marketing often involves working with cross-functional teams, including designers, developers, and content creators, which can lead to fun and engaging team dynamics.
Experimentation: Marketers can test various approaches and strategies, learn from their successes and failures, and continuously refine their efforts – a process that can be both challenging and enjoyable.
Creative expression: Marketing provides a platform for expressing ideas, stories, and messages in unique and engaging ways, allowing individuals to showcase their creative talents.
Sense of purpose: Effective marketing can have a positive impact on both businesses and consumers, making the work feel fulfilling and worthwhile.
So to summarise …
Your website is your advertising designed to display and sell your products.
Your landing pages are your marketing aimed at attracting customers.
Cliff Chapman
Traveljunkies – Adventure Travel Directory
#tjfreeads
Traveljunkies for Travelers
Traveljunkies For Travelers.
So you want a holiday.
Maybe you’re looking for something different or exciting to do, or explore somewhere you haven’t been before.
Whatever you decide you’ll need to find where to go, what to do and where to stay.
That’s where Traveljunkies comes in.
Let’s assume you don’t want to join thousands of other people all wanting to do the same thing and go to the same places, because if you do there are plenty of big businesses ready to sell you packaged holidays to almost anywhere in the world.
Travelling has been difficult for many in the past few years, but things are changing and the change is being led by small businesses, many of which are family owned and run.
So how do these small businesses compete with the big ones with unlimited resources. Quite simply, they don’t have to.
Here, at Traveljunkies, we only promote and refer small businesses.
Google is great if you know exactly what you’re looking for but actually finding the best solution can be another matter.
(For example, a Google search for Adventure Travel produces 1.37 Billion results. 99% of which are irrelevant).
Most of the time, we don’t find the best option and we choose the best option from those we’ve found. As soon as we find something that seems like what we want, we may not look any further or at least not beyond the next few pages. But what if the best option is actually on Page 17.
This is where Traveljunkies helps.
A simple search for a single word will find every entry that contains that word, and they’re all on the one page. Then filter the results until you find exactly what you want. How simple can that be?
So, if you’re looking for something that’s different, that avoids the crowds, and where you can get the personal attention only small businesses can do, then hit us up at www.traveljunkies.com
Our customers are looking forward to welcoming you.
Cliff Chapman
Traveljunkies
Advertising is Expensive
Advertising can seem incredibly expensive, especially for small businesses working with tight budgets, so what’s behind these high costs?
For one, advertising platforms like TV, radio, and digital media have a wide reach which means premium pricing. The more people you want to reach, the more you pay, and high demand for advertising slots, especially during peak times or events, pushes prices even higher.
And professional magazines have high production costs and pay high prices for top quality designers and marketers to produce high quality adverts.
But small businesses needn’t feel overwhelmed.
Most important is to ensure your messages reach the right people. Focus on your target market to avoid unnecessary costs and don’t waste money trying to be everything to everybody.
Established methods such as partnering with local businesses, posting newsletters and advertising in local publications still work well for many small businesses, and referrals continue to be the most effective way of getting new customers.
But it’s clear by now that the introduction of Artificial Intelligence (AI) has dramatically changed the game.
Digital advertising offers budget-friendly options with measurable results that can easily be tracked. Social media platforms enable you to do your own marketing and advertising to your your preferred audience and control what you spend to reach them.
But now, with the ever increasing capabilities of AI, it’s not beyond many small businesses to create their own adverts suitable for the most popular social media channels.
Even if you think this is outside your capabilities or that it will take your valuable time away from running your business, there is an ever increasing list of entrepreneurs setting up small businesses offering to help. Just be careful who you choose and what you commit to.
As things change it’s vital to keep up with what works for you without chasing the flood of shiny new objects that will inevitably hit your inbox.
Make use of free trials if you have the time but make sure that at the end of the trial you’re not automatically converted into a monthly paid membership. If this happens, quickly unsubscribe.
Let me tell you a little bit about us.
We are Traveljunkies, a small, family run marketing agency, where we display small 3 line adverts, for free, in our online directory. Remember the free Yellow Pages book? It’s a bit like that.
Yes, it’s completely free for and it’s for as long as you want.
So, if you are the owner or manager of a small travel, tourism or hospitality business and you’d like to know more, please head over to www.traveljunkies.com to see how it works and what’s in it for you.
I look forward to welcoming you to Traveljunkies.
Cliff Chapman
Traveljunkies
# advertising #marketing #expensive #free #traveljunkies
TravelJunkies
Travel Junkies seeking eco-friendly & sustainable adventures & accommodation.
Benefits of Global Warming
Global warming is a term often suggesting doom, but there are plenty of upsides for many small businesses.
And while doomsayers talk about a climate catastrophe, shifts in climate patterns can create unique opportunities for small businesses to innovate, adapt, and thrive.
One of the most direct benefits is the extension of growing seasons in colder climates. Businesses in the agricultural sector, especially in regions previously limited by shorter seasons, will be able to extend their growing seasons to increase their yield. This longer growing period will enable farmers to experiment with crops traditionally unsuited to their regions, opening up new markets. For instance, as the climate warms up vineyards in northern latitudes, like the United Kingdom, have already begun producing wines that are competing on a global scale, and there’s an ambitious program to grow the wine business in the UK and take on new markets.
Similarly, the melting of ice in the Arctic is opening new shipping routes, such as the Northern Sea Route, which can significantly reduce transit times and costs between Europe and Asia. This can be a boon for small businesses involved in international trade. The reduced travel distance cuts down on fuel costs and time, allowing businesses to move products more quickly and efficiently increasing their competitiveness in the global market.
For small businesses in the travel and tourism industries, warmer temperatures and milder winters can extend the tourist season in traditionally cold regions. Small businesses such as hotels, restaurants, and tour operators can capitalize on this by offering additional experiences throughout the year. A region known for winter sports can now also attract visitors for summer hikes and wildlife tours as well as additional activities such as cycling and water sports. This diversification not only increases income but also helps against the unpredictability of the weather.
On a global front, the increasing frequency of extreme weather events has heightened awareness and concern about climate change, driving consumer behavior towards sustainability. This trend presents small businesses with the opportunity to innovate by developing green products and services. Companies that focus on renewable energy, sustainable agriculture, and eco-friendly products can find a growing market ready to support their efforts. This shift not only benefits the planet but can also result in cost savings and new revenue streams for small businesses as they adapt to these new market demands.
Additionally, the push for sustainable practices has led to a rise in government incentives and funding for small businesses that implement eco-friendly operations. Grants, tax breaks, and subsidies are becoming increasingly available to support small businesses that reduce their carbon footprint, install renewable energy systems, or enhance their supply chain sustainability. These financial incentives can lower operational costs and provide a competitive edge.
Global warming has already spurred innovation in areas such as disaster management and climate resilience. Small businesses specializing in these fields are experiencing a surge in demand as communities and industries seek to protect themselves from the adverse effects of climate change. These businesses are not only providing valuable services but are also becoming essential components of future communities.
While global warming poses significant challenges, it also presents wide opportunities for small businesses. By adapting to changing conditions, focusing on sustainability and innovation and capitalizing on new markets, small businesses can not only survive but thrive in a warmer world.
So … Small Business Owners in the travel, tourism and hospitality sectors, please join us at www.traveljunkies.com and let us help you grow your business.
It’s free.
Thank you
Cliff Chapman
TravelJunkies
Travel Junkies seeking eco-friendly & sustainable adventures & accommodation.
#traveljunkies #customers #referrals #marketing
Taglines
The Power of a Memorable Tagline for Small Businesses
In the bustling marketplace of today, standing out is more than a desire—it’s a necessity.
For small businesses, this is particularly true. Amidst the sea of competitors, how does a budding enterprise catch the eye of a potential customer? One of the most effective tools at their disposal is a powerful and memorable tagline that highlights the main features of their products and services.
Taglines are like the quick, memorable punchlines of a business’s story. They encapsulate the essence of what a brand stands for and what it offers in just a few words. Think of Nike’s Swoosh and “Just Do It,” tag which goes beyond shoes and athletic gear to inspire a can-do attitude in its customers. This kind of concise messaging not only communicates the core offering of a business but also connects emotionally with its audience, encouraging brand loyalty and repeated business.
Similarly, Audi’s “Vorsprung durch Technik” (translated to “Progress through Technology”) conveys a message of cutting-edge innovation and sophistication, essential qualities in the luxury car market. For small businesses, adopting such an approach can effectively highlight their unique selling propositions—be it superior craftsmanship, innovative features, or exceptional customer service.
Then there’s McDonald’s with its globally recognized “I’m Lovin’ It.” This tagline does more than just associate McDonald’s with tasty fast food; it promotes a feeling of enjoyment and happiness that resonates universally. Small businesses can learn from this by crafting taglines that evoke positive emotions and align with their brand identity.
In an age where consumers are bombarded with choices, a catchy and descriptive tagline can make a lasting impression, distinguishing a small business from its competition. It’s a strategic investment in branding that pays off by not only drawing in customers but also cementing the brand’s image in their minds. By articulating their value proposition succinctly and creatively, small businesses can ensure they are not just another face in the crowd, but a memorable name in the minds of consumers.
So … Small Business Owners in the travel, tourism and hospitality sectors, please join us at www.traveljunkies.com and let us help you grow your business.
It’s free.
Thank you
Cliff Chapman
#traveljunkies #customers #referrals #marketing
Referrals, Referrals, Referrals.
Nothing works better than referrals.
For small businesses, referrals are best way to get more customers.
Imagine having a network of enthusiastic customers who want to spread the word. That’s the magic of referrals!
Benefits of Referrals
- It’s Cost-Effective Marketing: Unlike expensive ad campaigns, referrals are a budget-friendly way to gain new customers. Happy clients will recommend you to their friends, family and colleagues for free, reducing your marketing expenses significantly.
- Creating Trust and Credibility: When a recommendation comes from a trusted source, it carries a lot of weight. People trust their friends’ opinions more than ads. Referrals instantly boost your credibility, making potential customers more likely to choose your business.
- More Customers: Referred customers are often more eager to buy. They’ve already heard glowing reviews about your business, which means they’re confident and are more likely to buy.
- Loyalty & Relationships: Referral customers tend to be more loyal. Since they’ve been introduced by someone they trust, they often develop a deeper connection with you, often leading to long-term relationships and repeat business.
Ways to Get Referrals
- Provide Exceptional Service: Most important is to make your existing customers happy. A satisfied customer is more likely to recommend you so focus on delivering quality products and outstanding services.
- Ask for Referrals: Don’t be shy! Sometimes, all it takes is a simple request. When you have a happy customer ask them if they know anyone who might benefit from your services.
- Offer Incentives: Encourage referrals by offering rewards. This could be a discount on their next purchase, a commission on orders from customers they have referred or a small gift or token that will help them remember you.
Incentives can remind customers to spread the word. - Keep In Touch. Use your online social media channels to get found and remembered. Acknowledge your customers birthdays and achievements, and share their testimonials and success stories.
Invite happy customers to share their positive experiences with their own networks.
Harnessing the power of referrals can transform your small business, leading to a steady flow of new and loyal customers.
It’s a win-win for everyone.
So … Small Business Owners in the travel, tourism and hospitality sectors, please join us at www.traveljunkies.com and let us help you grow your business.
It’s free.
Thank you
Cliff Chapman
TIP – Don’t waste time selling yourself, get others to do it.
Referrals are gold dust.
#traveljunkies #customers #referrals #marketing
Why People Buy From You
And Why They Don’t
Most of the time we’ve got it wrong.
- Why is Apple so successful?
- Why did the Wright brothers beat the competition for man-powered flight?
- Why did a quarter of a million people turn up to Martin Luther King’s speech?
- Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price?
There’s one simple explanation. See it here
16 million people have viewed this.
Europe Travel Continues To Recover
Low-cost Destinations on the Rise
According to the report, European travel remained stable in the final months of 2023. Two-thirds of the destinations reported a complete recovery or recorded arrivals and overnight stays within a 10 percent variance from pre-pandemic levels. Southern European travel destinations remained popular, favored by the favorable weather during the low season. Serbia recorded the most significant increase in arrivals (+15%), followed by Portugal (+11%), Montenegro (+10%), Turkey (+9%), and Malta (+8%).
Other countries also witnessed significant growth compared to 2019. Iceland recorded a 12 percent increase in arrivals despite a volcanic eruption. In comparison, the Netherlands experienced a 16 percent increase in overnight stays, indicating longer stays, despite a minor 2 percent increase in arrivals.
In contrast, Eastern European destinations bordering Russia experienced a slower recovery. Countries like Lithuania (-32%), Latvia (-29%), Estonia (-27%), and Finland (-24%) fell short of their 2019 figures.
Inflation Is Not without Impact
The European travel industry is experiencing a recovery in arrivals and overnight stays. However, both the industry and tourists are affected by the inflation rate. In the last quarter of 2023, the inflation rate rose to 23% compared to 2019. The rise in inflation has led to an increase in tourism-related spending, such as international flights (+49%), package holidays (+47%), and hotel prices (+35%). These higher prices hurt the financial situation of households. However, it did not stop the majority of people who were willing to travel. Experts note that price pressures have slightly eased in the last months of 2023, but they remain significantly higher compared to pre-pandemic levels.
Chinese Remain Hesitant
Chinese tourists accounted for 13% of long-haul arrivals in Europe in 2019. However, their return has been slow since China reopened, with Chinese arrivals in 2023 being 67% below pre-pandemic levels. Despite capacity constraints, Chinese travelers have focused more on domestic travel and remained risk-averse over the past year. For 2024, European destinations can expect a further recovery of this market, which is expected to be 39% below the figures in 2019.
The ETC predicts generational change and the influence of social media to increasingly change Chinese travel preferences, leading to a shift towards luxury and more authentic experiences.
In contrast, North American markets, such as the United States and Canada, have recovered significantly. Two-thirds of European travel destinations have seen increased arrivals and overnight stays from the US. Moreover, American and Canadian airlines announced the development of combined flight and rail booking systems for Europe, providing a more sustainable way to travel in the region.
#Europe
Thanks to https://www.tourism-review.com/
Want more customers?
You’re a small travel business.
You want more customers.
Here’s how you get them.
There are 3 main ways
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You spend time advertising.
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You spend time & money creating adverts.
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You pay to advertise.
But there’s another way.
A Free Listing in Traveljunkies.
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You don’t have to keep advertising
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You don’t have to keep creating adverts
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You don’t have to pay
Because
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Your listing is displayed 24/7 for as long as you want.
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You only create your listing once
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There’s nothing to pay.